Up and coming Nigerian rapper, Tochukwu Ojogwu, popularly known as Odumodublvck, has signed a coveted ambassadorial deal with the prestigious UK fashion company, Slawn.
Odumodublvck rose into stardom after the release of his song ‘Declan Rice’ which was inspired by the captain and midfielder of England football team, West Ham FC.
The rapper announced his new endorsement on Friday, June 16, which marked a significant milestone in the artist’s burgeoning career.
Slawn, founded by London-based Nigerian designer Olaolu Slawn, has gained a reputation for its fusion of Nigerian and British aesthetics, delivering unique and captivating fashion pieces.
Taking to his Twitter account, Odumodublvck excitedly revealed the details of the endorsement deal, which is reportedly worth an impressive £50,000 (equivalent to approximately N47 million). The financial terms underscore the brand’s belief in the rapper’s talent and marketability.
The association between Odumodublvck and Slawn was further highlighted through a captivating photoshoot that formed part of Slawn’s new campaign, aptly named ‘Places and Faces.’
The photos showcased the rapper as he confidently modeled the brand’s exquisite outfits, seamlessly blending Nigerian and British influences with his unique style and charisma.
Expressing his delight, Odumodublvck took to social media to share the news with his fans and followers.
He wrote, “Slawn paid me 50 thousand pounds to wear this shirt. brand ambassadorship money.”