7 Free Online Digital Marketing Courses to Boost Your Employability

Are you a graduate looking to sharpen your skills and increase your employability potential?

Great! You’re in the right place.

It’s no secret that in Nigeria, a bachelor’s degree or higher is not likely to find you employment and earn higher incomes. But did you know that learning demanding skills like Digital Marketing can get you a job with a high income?

LinkedIn listed Digital Marketing as one of the most demanding jobs in 2022.

What’s Digital Marketing?

Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices.

There are different areas of digital/online marketing you can expertise. They are Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Social Media Marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing, and Email marketing

So, in no particular order, here are our top free digital marketing courses. Enjoy!

1. Google

Google has an online course platform (Digital Garage) offering free courses on a number of subjects related to career or business development. Its digital marketing course offer topics that covered detail in marketing.

All courses include both video and text materials and some can be completed in 3 hours while others can take up to 40 hours.

You can even take a Google certification exam at the end of the process that helps you beef up your resume.

Certification: Yes

Visit Website: https://learndigital.withgoogle.com/digitalunlocked

2. Hubspot

HubSpot Academy offers certification and training courses to teach people how inbound marketing and software work. They are one of the leading companies in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing, and sales.

Classes are often taught by experts at HubSpot and are made up of video lessons, quizzes, and tests.

Most HubSpot Academy classes are available free of charge, and if you pass the certifications, you get a nifty certificate and badge to share on your social media profiles like LinkedIn.

Certification: Yes

Visit Website: https://academy.hubspot.com/courses/

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3. Neil Patel

Neil Patel is the expert behind neilpatel.com/training. Forbes names him as top 10 marketers in the world. The training is delivered through videos, eBooks, and downloaded templates.

The digital marketing training includes 6 courses in the following areas:  SEO, Content Marketing, Email Marketing, Social Media Marketing, Ecommerce, and Growth Hacking.

Certification: No

Visit Website: https://neilpatel.com/training/

4. edX – The University of Edinburg

If you’re eager to gain a holistic understanding of digital marketing, you can’t go wrong with EdX’s Fundamentals of Digital Marketing class. Part of the University of Maryland’s

Digital Marketing Professional Certificate and taught by their esteemed marketing professors, this self-paced video course offers a high-level education on marketing principles, concepts, and strategies. Classes are taught online and start at specific times throughout the year.

EdX estimates it will take students approximately four weeks (spending three to five hours per week) to complete the class, and you can audit it for free

Visit HERE to check our  Job opportunities.

5. CopyBlogger

Copyblogger is a content marketing company that creates content about content. Its blog provides a ton of great resources about digital marketing, and this class, “Internet Marketing for Smart People,” is made up of ebooks and emailed lessons, and other course materials.

The course is delivered through email and downloaded ebooks and it’s free. All you have to do is register using your email address.

Certification: No

Visit Website: https://copyblogger.com/imfsp/

6. Facebook Blueprint

The Facebook Certified Digital Marketing Associate program is a series of videos covering the basics and nitty-gritty of crafting a presence and advertising on Facebook, Snapchat, and Instagram.

You’ll also learn how to analyze the results of your campaigns using analytics tools native to the platform. If you’re keen to show the world that you’re a social media marketing guru, you can even take the exam to earn a certificate that you can add to your resume or digital profile.

Certification: Yes

Visit Web site: https://en-gb.facebook.com/business/learn

7. LinkedIn

LinkedIn is centered around career building, networking, and sharing. In this LinkedIn Marketing course, you will learn in detail what LinkedIn marketing is and how businesses could benefit from a well-knit LinkedIn marketing strategy.

After the completion of this free LinkedIn Marketing course, you will earn a LinkedIn Marketing Course Certificate of Completion that can be shared on your CV, LinkedIn profile, or other documents. So, start learning and discover the best way to market brands through Linkedin.

Certification: Yes

Visit Web site: http://linkedin-learning.pxf.io/edQJX

Explore More Opportunities

I’m sure all recruiters can agree that acquiring skills is a worthwhile way to be employable or advance your career. And earning a certificate from a reputable online course is one of the most convenient ways to accomplish this.

Whether you want to take a free online marketing class or you’d like to devote more time and resources to a paid one, you can’t go wrong with one from this list.

Just remember to focus your studying on a specific sector of marketing and develop a niche skillset — you’ll be well on your way to success as a consummate marketer.

What You Should Do Now

  • Get a hands-on introduction to digital marketing with a free, self-paced short course (Suggestion: Google Fundamental Digital Marketing)
  • Take the course examination to earn certification.
  • Add your certificate to your LinkedIn Profile for large visibility to recruiters.
  • Apply for a volunteer/internship job or help business owners with their online presence
  • Add your certificate and experience to your Curriculum Vitae (CV) and cover letter.
  • Visit intelregion.com/jobs and apply for digital marketing jobs.

PS: Follow Digital Marketing experts on your social media platforms for guidance and opportunities

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