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Thursday, July 7, 2022

Graduate Job at the Coca-Cola Company

Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world.

Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.

Applications are invited from interested and qualified candidates to apply for Job Opportunity at the Coca-Cola Company.

Job Specifications:

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Job Description:

What you will do:

  • Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
  • Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
  • Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
  • Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
  • Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
  • Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

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Qualifications and Requirements:

  • Bachelor’s Degree required. 
  • 5 – 7 years of experience working in a strategic marketing capacity
  • Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Key Knowledge Requirements:

  • Exceptional written and verbal communication skills
  • Articulate complex ideas in a clear, compelling manner
  • Collaborate and build consensus
  • Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
  • Lead and shape consumer research

Work Focus:

  • Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus:

  • Communicate with both internal and external parties
  • Responsible for sharing information and influencing others

Skills:

  • Analytical Techniques, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Development, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis.

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Method of Application

Qualified and interested candidate should Apply by Clicking the Button below

Deadline: Not Specified

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