Job Openings at First Bank of Nigeria (FBN)

• Conceptualize the value proposition, and strategic initiatives for adoption of Mobile and e-Wallets.
• Manage Wallet product initiatives throughout their lifecycles from planning to implementation, sales, monitoring, product support in line with the Bank’s strategic objectives.
• Build and manage payment ecosystems built around Wallets within Mass Markets and Corporate organizations e.g. Manufacturing, Transport Service, Public sectors, Private Organization, Financial Institutions etc.
• Build strong relationships with Industry Leaders, Regulators, Payment Aggregators and Switches to gain insight to new regulations, technology trends and have first-hand information for better business decisions, directions, and policy implementation. 
• Develop Management briefs, perform periodic reviews and evaluation of performance, while proposing process improvements and corrective actions so as to remain competitive in the target markets.
• Build and sustain a robust financial model to manage the cost profile of the business, while meeting the projected profitability of the business in line with pre-agreed KPIs.

DUTIES & RESPONSIBILITIES

• Develop and manage compelling initiatives and solutions that will aid targeted customer acquisition and activation activities.
• Identify and obtain new payment mandates (around wallets) from corporate bodies, as well as Government and Non-Government Organizations leveraging on existing relationships within the Bank.
• Develop and utilize specific marketing programs to drive results in the identified Retail, Commercial and Public Sector markets.

Research and Analysis

• Study and analyze market conditions.
• Identify key industry peers/ competitors and consumer trends.
• Articulate market requirements and opportunities for product innovation and enhancements.

Product Planning and Management

• Determine product specifications, create product road maps and define the long term product strategy.
• Develop pricing strategies and product policies.
• Manage interactions and communicate with cross functional teams.

Product Marketing

• Develop product marketing plans and event campaigns to generate product awareness and demand.
• Support sales and marketing teams with the necessary product knowledge and technical expertise.
• Conduct product knowledge and awareness presentations; develop sales tools and training materials to equip relationship managers on product sales.
• Provide inputs for marketing collateral development and implement marketing plans in conjunction with all departments.
• Drive ongoing improvement in sales and profitability.

Customer and End-User Support

• Manage product-related support, feedback and inquiries from users.
• Co-ordinate market research to track customer and end-user feedback.
• Use market feedback to inform product refinements and ongoing development.
• Supervise, co-ordinate and manage the activities of the Mobile Wallet Team members.