Job Vacancies at 9mobile Nigeria

• Responsible for analysis, profiling, and modelling activity in the areas of propensity and segmentation to increase understanding of the customer behaviour pattern and providing actionable insights in developing strategies that will increase the customer lifetime value on the network.

Principal Functions   

• Analyze micro profiles of all market segments, design models using customer profile attributes, and develop multiple scenarios  to illustrate behaviour patterns in creating targeting and positioning campaign strategies.
• Develop sensitivity and business models that support direct to consumer marketing programs and maximize execution efficiencies.
• Conducts analyses with a focus on experimental design, assessment, execution, measurement of current programs, evaluation of proposed programs, behavioural analysis, datamining, customer segmentation, predictive modelling, performance management, and other relevant statistical analyses.
• Analysis and data interpretation in support of direct marketing strategy development, program implementation and evaluation/back-end analysis.
• Summarizing analytic findings and integrating with non-traditional data sources (research findings, media surveys, customer behaviours, etc.), when appropriate to enhance campaign development initiatives.
• Develop and use all relevant metrics and measures to continually monitor inactivity and revenue generating base and take appropriate actions to ensure consistent usage and reduce inactivity.
• Conduct analysis and present findings leading to improved customer identification, attraction and retention techniques and methodologies.