Graduate Jobs at Coca-Cola

The Coca-Cola Company (Coca-Cola Hellenic Bottling Company) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

Coca-Cola employees enjoy some incentive which includes the complete package of total compensation, benefits, well-being, and recognition you receive as a Coca-Cola employee.

Applications are invited from interested and qualified candidates to apply for Jobs at Coca-Cola

Admin / Legal Officer

Job Specifications:

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Job Description:

Purpose Of The Role:

  • The Marketing Execution Lead – AH Fragmented Trade supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment and new product management. This individual will be responsible for defining the channel strategy and picture of success for the AH Fragmented channel and deploy POSM necessary to execute the aligned PICOS by micro segments and bring to life both national and regional marketing programmes in the outlets.
  • He/she will have a strong understanding of marketing principles and be able to translate marketing goals into actionable plans. He/she will also have experience working with the different channels and be able to work with a team to ensure that campaigns are delivered on time and within budget. 

Main responsibilities:

  • Act as a thought leader and partner to the Sales organization
  • Support planning, coordination and communication between Sales, Marketing, and relevant agencies.
  • Developing 360 view of channel & brand performance and actively identifying ideas to help sales close gaps (working hand in hand with the RGM and insights team)
  • Define clear channel strategy for the fragmented trade channel in the region, leveraging channel and brand performance insights 
  • Serves as the source of frontline perspective and insights to the marketing team – leveraging constant market visits and relationship with sales team
  • Execute and maintain Picture of success (PICOS) for key outlets and ensure newly recruited outlets are activated in line with PICOS and existing outlets are refreshed with latest Point of Sale materials.
  • Operationalize brand initiatives, both national and regional, for the AH channel, and deliver post-activity reporting of same to ensure delivery in line with plan, course correct to drive maximum business impact and consolidate learning and best practices.
  • Leverage data and insights to effectively deploy Point of sale materials to regions to drive maximum impact. 
  • Drive validation of POSM material quality in key regions and ensure proper management of POSM inventory to secure 100% utilization and optimize storage conditions
  • Explore innovative POSMs to ensure leadership at Point of Sales is maintained.
  • Leverage routine engagement with sales leadership, market visits to understand reasons and root cause of regional performance.
  • Co-develop communication with the portfolio team to cascade marketing programs to the sales team in clear, concise and easy to digest formats and language (via slides, videos, etc) 
  • Develop & share best practice from various regions and from regions across the world
  • Effectively Communicate and follow up on execution of the Monthly Game Plan to the sales force.
Qualifications and Requirements:

Skills, Knowledge, Experience, Attitudes

  • Individual contributor with understanding of marketing principles and who works in an agile way across external & internal cross-function teams.

Qualification and Knowledge:

  • University Degree in a Business area
  • 3-5 years Trade Marketing Experience.

Skills

  • Exceptional stakeholder management skills – the ability to carry people along and influence people to action 
  • Strong Communication Skills – written (ppt slides, Microsoft Word, email) and oral.
  • Excellent verbal & written communication skills
  • Drive to make an impact; problem solver with strong learning agility
  • Self-starter with a strong level of determination and strong knowledge of industry and competition.
  • Strong knowledge of beverage products, solid trade marketing (shopper, customer, channel) expertise 
  • Strong knowledge of merchandising and Point of Purchase materials specification
  • Strong analytical muscle and results orientation – the ability to link insights with clear solutions
  • Strong project management – ability to drive end to end project delivery on time and in full with limited support and intervention

Experience:

  • University Degree.
  • 3-5 years of Trade marketing or frontline experience
  • Previous sales experience (combined with Marketing experience) a plus
  • Masters education a plus


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D2C BI Analyst

Job Specifications:

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Job Description:
  • We are looking for a BI Analyst to join our Direct-to-consumer (D2C) team and help us deliver data-driven insights and recommendations to optimize our online sales and marketing strategies.
  • You will be responsible for collecting, analyzing, and reporting on our different D2C initiatives, such as consumer behavior, product performance, sales trends, and conversion rates.
  • You will also collaborate closely with our DTPS, DIA and dCom teams to identify opportunities and challenges, and provide actionable solutions based on data.

Responsibilities

  • Analyze, clean, and transform data from various sources, such as web analytics, CRM, SAP, and third-party platforms
  • Collaborate with DTPS to ensure that all relevant data sources are integrated in data mesh 
  • Prepare recurrent reporting for senior stakeholders and business owners
  • Build and maintain dashboards, reports, and visualizations that track and communicate key D2C metrics and KBIs (unit economics, CLTV, RR, NPS etc.)
  • Perform exploratory analyses to uncover insights and trends that support data-driven decision making
  • Unveil consumer trends, purchasing behaviors and patterns, demographic specifics etc.  that drive tailored and targeted marketing activities 
  • Work closely with the D2C product owners and marketers to understand their business goals and provide data-driven recommendations and solutions
  • Communicate and present findings and recommendations to various audiences, both technical and non-technical

Deliverables Y1

Coke & Go Power BI Dashboard: Build, enhance and maintain a dashboard for Coke & Go, collecting data from multiple different data sources. Agree with the vendor and other stakeholders on data sharing structure, frequency and method. 1st stage dashboard KBIs (phase 1, non PII data): 

  • Performance dashboard (admin portal, SAP, televend) for: Actuals vs BP vs RE, GSR, NSR, Incremental revenues: totals, % share of total, Transactions/Orders, Units,UC,Consumers: Downloads, registered users, MAU, registered w/o credit card,New consumers, Reactivated consumers, returning consumers, lost consumers,NPS,CLTV,Machines connected,Offline transactions per machine, C&G share vs offline
  • Filters: Country, City, Currency, Machine number, Machine type: TVM, Smart Cooler, Year, Quarter, Month, Week

Alfies: 

  • Own, enhance and maintain current consumer panel dashboard and provide data-driven recommendations and solutions to the team
  • Explore the root cause of data discrepancies and suggest solutions to fix it
  • Own, enhance and maintain current performance reporting dashboard

Egypt Home Delivery: Creation of holistic dashboard capturing:

  • Performance (website, call center) from SAP, Salesbuzz
  • Consumer insights from SAP, KO
  • Digital Marketing data from Adobe MC
  • Website analytics from Google Analytics


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Qualifications and Requirements:
  • Bachelor’s degree in Business Analytics, Economics, Computer Science, Statistics, or related field
  • At least 3 years of experience in BI, data analysis, or a similar role
  • Proficient in SQL and Excel
  • Experience with BI tools, such as Tableau, Power BI, or Looker
  • Experience with web analytics tools, preferably Google Analytics, Adobe Analytics
  • Fluent in English
  • Knowledge of D2C business models and e-commerce best practices
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to work independently and collaboratively in a fast-paced environment


Go to Method of Application


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Method of Application

Interested and qualified candidate for “Jobs at Coca-Cola” should click the APPLY HERE button below and start their application.


APPLY HERE: Regional Marketing Execution Lead – North


APPLY HERE: D2C BI Analyst

Deadline: May 7, 2024

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