Nigerian Ranks among Nations with the Highest Paid Freelancers

A study conducted by invoicing software company, Bookipi, has revealed that Nigerians are among the highest expensive freelancers on one of the leading freelancing platforms, Upwork.

They examined data on average pricing for popular services like logo design, video editing, and data entry. Bookipi’s analysis offers insight into the cost of freelance labour globally, with a specific focus on 40 countries for a fair comparison.

Nigeria ranked 18th out of 40 countries studied, charging an average of $163 per job, while freelancers from Colombia, which ranked as the number one least expensive country, charge an average of $73.13 per job.

Specifically, while Australia has the most expensive freelancers, with an average of $594.56 per job, the country was also found to be the most expensive country to hire temporary workers for creative writing, web programming and mobile application development projects

Other countries

India came second at $501, and equally ranked as the most expensive freelancing country for data entry, at an average price of $75.92 per job.

Morocco ranked third with an average freelancer rate of $402.03 per job. It also emerged as the second most expensive country for video editing, costing an average of $122.35 per job. The country also led other African countries.

Ranking as the fourth most expensive country to hire a freelancer is Saudi Arabia, with an average rate of $401.64 for a job.
Rounding off the top five is Turkey, with a cost of $393.88 per freelancing job.

The other countries in the top 20 include Nepal, $382; Portugal, $380.03; Serbia, $347.07; United Kingdom, $343.52; France, $329.71; Ukraine, $314.51; Canada, $298.40 and the United Arab Emirates (UAE), $285.52.

The rest are Pakistan, $284.17; China, $273.97; Macedonia, $262.75; United States, $243.72; Vietnam, $223.67; Italy, $201.33 and Spain, $187.

At the other end of the scale, Columbia has the least expensive freelancers, costing an average of $72.13 per job – 87 per cent less than hiring an Australian freelancer on average.

Brazil followed as the second least expensive, with an average rate of $79.81 per freelancing job, while Argentina ranked third least expensive with an average cost of $80.84.

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What the Bookipi CEO said about the data

Speaking on the findings, Tim Lee, CEO and founder of Bookipi, said:

  • “Our team members come from various corners of the world – Asia, Africa, Europe, and America and their life stories and experiences contribute to our team’s richness. Working closely together has taught me an immense amount about appreciating different cultures.
  • “As a result, we were interested in how these different experiences are reflected through the costs of freelance workers worldwide.
  • “Typically, countries with robust economies and high living standards tend to host the most expensive freelancers, which the data reflects by finding Australia as the most expensive freelance country.
  • “Although this is true for India, the second country to appear in the ranking, freelancers can command a higher rate thanks to their specialized skills and expertise in industries such as software development, IT services, and digital marketing.
  • “We hope this ranking will help empower freelance workers around the world to know their worth and be more confident in fairly pricing their services.”

How the data was collected

Bookipi said it carried out a data scrape of the freelance site Upwork to find which countries are charging the most money for freelancing services. According to the company, 119 countries were initially included in the analysis, but data limitations left 40 countries that could be compared and ranked fairly.

  • “This scrape gathered pricing data on freelancer projects that fell into one of the following ten categories: Logo Design, Video Editing, Data Entry, Virtual Assistant, SEO, Social Media Management, Resume Writing, Creative Writing, Web Programming, and Mobile Apps.
  • “The starting price and ending price for each project were gathered, and a median price for each project was calculated based on these two figures. The country location of the freelancer who hosting the project was also gathered,” the company explained.

For the overall country ranking, the median price of freelance services was based on a minimum of 10 projects for each country. This was meant to avoid any anomalies. For the category-specific rankings, a minimum of three project listings were used.

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