How to Optimize your LinkedIn Profile for Job Seekers

Are you a job seeker, and you are looking for the best tips to optimize your linkedin profile to ace a good job?

LinkedIn is a social network designed specifically for companies, recruiters and job-seekers. Your Linkedin profile is like your shop window to recruiters, and the first place in which potential recruiters will look when they want to consider you for employment.

In this article, we will share effective tips on how you can optimize your LinkedIn profile as ajob seekers.

Why open a LinkedIn profile?

Did you know that LinkedIn hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days.

Here are some of the importances of having a LinkedIn account:

You can tap into its powerful job board: As a job seeker, you can search through a robust job board and even apply to jobs through the LinkedIn networking platform. Search jobs by keywords and location. Even if you’re not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop.

You can build your brand: Just like companies build their brands, it’s important for you to build your professional brand online. LinkedIn is a simple way to put your name on the professional map. Upload a professional profile picture and write a powerful LinkedIn summary that emphasizes your strengths and showcases your personality. 

It can help recruiters search your name on Google: Chances are, if you apply to a job, one of the first things an employer or human resources manager will do is Google your name. Ranking on Google’s first page can be difficult, but LinkedIn is a well-known and powerful network — and Google’s into it. Because of that, it’s typically easier to get your LinkedIn page to rank on Google versus your homemade website or online portfolio. If your LinkedIn profile is the first thing a prospective employer will see, then maybe it’s time to get one, or optimize your existing one to stand out among the crowd.

You can research companies and their employees: These days, many companies maintain their own LinkedIn pages where they’ll update company information, share company news and insight, and showcase current employees. If the company knows what it’s doing, you should get a good, solid feel for its culture and its people to make sure it’s a fit for you before diving into the interview process or accepting a job.

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Effective tips to optimize LinkedIn profile for job seekers

1. Consider your job-seeking objectives

Like any social networking medium, you need to first decide why and how you will use LinkedIn for your job search. Before you can use LinkedIn, you need to have decided on what role you are looking for. It is no good branding your LinkedIn profile for a role within a professional practice if you decide you want to go in-house.

2. No typos, spelling, or grammatical errors, please

You don’t need to tell us that online first impressions count just as much as face-to-face first impressions. It’s also even easier to make assumptions about someone or some group when working with them online rather than face-to-face. Make sure that your profile as well as being error-free is succinct and articulate. Ideally, spend as much time working on your LinkedIn profile as you would your CV.

3. Who do you want to be seen as?

Every time you appear on LinkedIn your headline or personal tag line goes with you. Make sure you brand your headline as what you want to be seen as by the online community, and especially potential recruiters. It is better to brand yourself for the job you want rather than the job you have. The reason? Recruiters will often search for a specific job title when looking for potential candidates.

4. Write your elevator pitch – C

The summary box in your profile needs to be your personal elevator pitch but targeted at the people you want to see it – i.e. recruiters. Your elevator pitch needs to be why you are different and the value you can bring to an organization. Make sure you include some of the keywords that recruiters are likely to be searching for.

Use the second paragraph – specialties, to list your specialties as this is a good opportunity to add in keywords as recruiters search on this section.

5. Connect up your social networking presence

It is very inefficient to manually update all of your social networking presence. Luckily, LinkedIn can be used to connect up all of your social networking presence. The application Blog Typepad can pull in an RSS feed from your blog(s) and Twitter feed. If you write a WordPress blog, there is a WordPress application that lets you display your blog on your LinkedIn profile. (Although Blog Typepad will do the same thing for you).

6. Recommendations

Most social networking sites have the ability for members to collect recommendations and testimonials. LinkedIn is no different – and your recommendations are very prominently displayed. Do take the time to ask your clients and colleagues to recommend you on LinkedIn. For example, after I finish a research project I ask my client if they are willing to write me a LinkedIn testimonial. A bunch of positive recommendations can often be the deciding factor between being rung up by a recruiter.

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7. Make it consistent

Consistency just like integrity and reliability is very important in the online world. Make sure the messages on your website, Twitter biography, (business) Facebook page, and other online sites you maintain a profile on are all consistent. For example, you should use the same avatar for each online profile. Recruiters will do online searches for you BEFORE they decide whether to call you.

8. Keywords

Search Engine Optimization is very important on LinkedIn. Annoying, but true I’m afraid. Your profile on LinkedIn is about to become your electronic resume. Therefore, all those keywords which you put in the ‘electronic’ version of your CV need to be liberally scattered through your profile.  For example, do remember to put the industry in your professional summary because recruiters often use that field to search.

9. Post contents regularly to get you noticed by recruiters

LinkedIn can be your very own micro-PR machine. I’m not sure how many characters LinkedIn will limit you to on the status update feature. Regardless of how many characters you are allowed; regularly tell potential employers and recruiters what you have achieved. For example, tell people about great client wins, new recommendations, product or service launches, networking meetings you are attending. Recruiters are looking for evidence that you are keeping your LinkedIn profile active and up to date.

Do remember to update the content in your LinkedIn profile regularly. For example, you should refresh your profile at least once a quarter. You are more likely to show up in the LinkedIn updates if you regularly write contents, update your status and general profile.

If you are actively (and openly) looking for a new role, then sprinkle your updates with phrases such as this:

“Sam is looking for a new senior audit manager position in London. Who do you know who may be hiring?”

“David is ready for his next senior interim HR generalist position. Who can you introduce me to?”

10. Add more content (Experience, Qualification)

You will achieve more with LinkedIn the more content-rich you create. So do use the experience section to explain what each company you worked for did and what you did there. Remember to include any board, advisory, or voluntary positions.

For the qualification section, do add context to each qualification you quote, such as why you went there and what value it may or may not bring to your professional or business life.

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11. Make sure you are open for business

If you are on LinkedIn and using it to look for a job you DO want to be found. Common sense really! Make sure your contact settings are set to include; career opportunities, consulting offers, new ventures, job inquiries, reference requests.

At this point, you should know everything you need to know to create a killer LinkedIn profile. Now, all you have to do is sit back, and wait for those job offers to start rolling in! Note that your LinkedIn profile doesn’t have to be perfect – there is no “perfect” LinkedIn profile. But the more effort you put into highlighting your experience and what you’re looking for, the better your chances are of getting in front of a recruiter and landing a job you’re really excited about.

Interested in more job-search advice for 2022? Read more at Intel Region.

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