“Idan doesn’t break. She breaks records” – Tinubu shows support as Nigerian chef Hilda set to break Guinness World Record (Video)

President-elect, Bola Ahmed Tinubu has shown his support for the Nigerian celebrated chef, Hilda Effiong Bassey popularly known Hilda Baci who is on her way to breaking the Guinness World Record of longest cooking time by an individual.

Ms Hilda officially announced on her Instagram post on April 2, 2023, where she said she was going to make her five-year-long dream a reality, stating that she will cook for four days and four nights to break the 87 hours, 45 minutes, set by Chef Lata London in Rewa, India in 2019.

The event was scheduled to begin on April 28, 2023, but had to be moved to May 11, 2023, at Amore Gardens, Lekki, Lagos to cater to the needs and requirements of the extra people who registered to be in attendance.

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On Sunday, she replied to a tweet where Guinness World Records wrote “today is a good day to break a world record”, with “I’m on it.”

Nigerians including the president-elect Tinubu, have shown support by betting on Ms Hilda who isn’t giving up while putting in over 63 hours of work.


Tinubu who joined the Hilda’s live session on Instagram reacted saying; ““Idan doesn’t break, she breaks records,” the president-elect said. “We are rooting for you,” 

The comment continues an interesting trend of the president-elect identifying with young people and inserting himself appealingly in pop culture events, including his viral congratulatory message to footballer Victor Osimhen whom he described as the “idan gangan”.

Idan, a Yoruba word that could be translated to mean an enigma, has been the subject of viral conversations on Nigerian social media with many users painting an image of what it means to be one and the attributes of an ‘idan’ across different walks of life.

By expressing support for the chef in such a unique way, many netizens are insisting that Bola Tinubu is reiterating his social awareness and high prioritization of young people who account for the country’s most populous demographic and are at the forefront of sector-defining innovations.

@__muheez wrote; “When he said he heard the voice of the youths loud and clear, seems he wasn’t capping. I just pray his tenure favours me, you, my family and my loved ones

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