JUST IN: Peak Milk begs Christians over ‘offensive’ Easter advert after CAN’s threat

The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria (CAN) over an offensive advert on Good Friday.

The company had used the crucifixion of Jesus Christ as a metaphor to promote its product on social media.

A statement issued by the General Secretary of CAN, Joseph Daramola had described the advertisement as “insensitive, offensive, and totally unacceptable”, demanding an immediate apology from the organization.

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Reacting, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, in a letter to CAN on Tuesday, tendered an apology to the Christian body, saying the social media advertisement had been withdrawn.

While acknowledging the sensitivity of the social media post “considering the sobriety of the season,” the organisation said it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”

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“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, Famurewa said.

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