Mo Abudu’s EbonyLife becomes first Africa MBA case study at Harvard Business school in a record-breaking feat

In a record-breaking feat, the Mo Abudu’s media company, EbonyLife, becomes the first Africa to have a case study for Masters’ students at the Harvard Business School.

Mo Abudu announced this via her verified Instagram page on Thursday, where she revealed that this is the first time in history where a media company owned by a female African would be taught to Master’s students of Business Administration at Harvard.

According to her, over 1,000 MBA students will study the company as a compulsory class for first-year students.

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Abudu said, “I did not see this coming, but I’m giving God all the glory. Only He could have made this possible.


“For the first time in history, a case study about a media company led by a female African entrepreneur will be taught at Harvard Business School to over 1,000 MBA students, as a part of the Required Curriculum Classes that all first-year students must take.

“This is The Harvard Business School – Ebonylife Case Study. It’s been about a year in the making, in partnership with Harvard Business School professors and their research department.

“EbonyLife turns ten next year, so the case study reflects on how we started and where we are today. It also reflects on many of the challenges we have had along the way and the consequences of some of the decisions we took.

“It is such an honour for me to be on the Harvard Business School campus in Boston whilst this case study is being taught for the first time today.

“I get the opportunity to share the EbonyLife story with the students and faculty in person, and to answer their questions about our journey. I am literally pinching myself.”

Referring to the picture she shared, she said, “Pictured here with Professors Andy Wu and Feng Zhu, plus a few others for your viewing pleasure. My sincere thanks to the HBS staff and the EbonyLife team for making it possible.”

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