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Cristiano Ronaldo beats Lionel Messi, Neymar and Kylian Mbappe as the most powerful player on Instagram at the 2022 World Cup

Cristiano Ronaldo beats Lionel Messi, Neymar and Kylian Mbappe as the most powerful footballer on Instagram due to play at the 2022 World Cup.

Portugal captain Ronaldo leads the likes of Lionel Messi, Neymar and Kylian Mbappe as the most influential player on the social media platform after having a 48 per cent increase in followers in the last year.

Manchester United forward Cristiano Ronaldo is now followed by 481 million people on Instagram and is ranked as the most influential player likely to compete at the World Cup in Qatar according to a report.

The rankings are based on Nielsen’s influencer measurement tool, which evaluates total followers, follower growth, engagement rate and average brand value per post on Instagram.

 

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Manchester United team-mate Jadon Sancho is the most influential English player, while Gavi is the breakthrough star with a 5,165% growth in followers.

It ranked the players who are expected to feature at the 2022 World Cup in Qatar.

Ronaldo has 481 million followers on Instagram, while Argentina’s Messi is followed by 360 million people – a 38% growth in the past 12 months – and produces $2.6m of media value per post.

The Paris St-Germain attacking trio of Messi, Neymar and Mbappe rank second, third and fourth respectively behind Ronaldo, each averaging more than $1m per post.

Of the top 10, Brazil’s Vinicius Junior had the biggest growth in following of any player with a 90% increase, having scored the winner in the Champions League final for Real Madrid against Liverpool.

France’s N’Golo Kante ranks eighth in the list and has the highest engagement rate of any player in the top 10 with his posts, at 11%.

The next big social media star looks to be Spain’s Gavi, whose following has shot up by more than 5000% to 6.2 million. His posts have an engagement rate of nearly 30%.

Top 10 most influential footballers on Instagram at 2022 World Cup

Cristiano Ronaldo (Portugal) – 481m followers – £3,131,096 value per post

Lionel Messi (Argentina) – 360m followers – £2,298,083 value per post

Neymar (Brazil) – 178m followers – £1,006,007 value per post

Kylian Mbappe (France) – 73m followers – £1,024,359 value per post

Vinicius Jr (Brazil) – 23m followers – £598,154 value per post

Karim Benzema (France) – 58m followers – £427,137 value per post

Paulo Dybala (Argentina) – 49m followers – £429,152 value per post

N’Golo Kante (France) – 14m followers – £458,514 value per post

Paul Pogba (France) – 59m followers – £355,810 value per post

Sergio Ramos (Spain) – 55m followers – £321,845 value per post

 

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